Tag Archives: word of mouth marketing

Research Log 1: Is PR the word-of-mouth discipline?

As the concluding part of my masters degree, I’m undertaking research about ‘the use of social media in aiding the spread of word of mouth communication in the public relations industry’, and, to get this blog firing on all cylinders … Continue reading

Posted in PR and Web 2.0/Social Media, public relations, social media, Word Of Mouth | Tagged , , , , , , , , | Leave a comment