Tag Archives: PR

I’m suffering from lazy blogger syndrome

Admittedly I’ve been struggling to keep the pace with this blog recently. I’d like to say it’s because I’ve been too busy, and although my dissertation has been taking up lots of of time, I’ve come to the conclusion that … Continue reading

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More PR’s exposed as fakers on the web: the lastest astroturfing scandal

When will the PR profession learn that ethics matter more than ever on the web? And we’re not talking Kantian ideals here, just plain old honesty and transparency. Since I started studying PR last september, I’ve consistently heard how we … Continue reading

Posted in Ethics, PR and Web 2.0/Social Media, public relations, reputation, social media, Word Of Mouth | Tagged , , , , , , , | Leave a comment

Research Log 1: Is PR the word-of-mouth discipline?

As the concluding part of my masters degree, I’m undertaking research about ‘the use of social media in aiding the spread of word of mouth communication in the public relations industry’, and, to get this blog firing on all cylinders … Continue reading

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Why Freelancing can be useful for the aspiring PR practitioner…

While the most auspicious (read: proactive / darn right talented) among the recent crop of aspiring PR professionals are sitting comfortably in jobs and looking optimistically to the future, the majority are on the look out for vacancies, taking whatever … Continue reading

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Work experience placement at Leeds City Council

As I have recently finished a brief period of work experience at Leeds City Council, I thought it would be useful to share a few parting reflections about my time there. After spending time in an agency environment , I … Continue reading

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PR and web 2.0: some initial reflections

The emergence of Web 2.0 and social media has created a platform for participation and a new set of tools for communication: blogs, microblogs, podcasts, wikis, social networks and virtual worlds. People are creating and sharing content online as well … Continue reading

Posted in PR and Web 2.0/Social Media, social media | Tagged , , , , | 4 Comments