Tag Archives: Marketing

Why Freelancing can be useful for the aspiring PR practitioner…

While the most auspicious (read: proactive / darn right talented) among the recent crop of aspiring PR professionals are sitting comfortably in jobs and looking optimistically to the future, the majority are on the look out for vacancies, taking whatever … Continue reading

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Integrating online and offline marketing: Starbucks launch most ambitious marketing effort yet

I like the Starbucks brand. I like how they play jazz and reggae instead of the latest top 40 tripe in their stores (although that might be the particular branches I frequent), I like how their business has strong ethical … Continue reading

Posted in branding, Marketing, online communities, PR and Web 2.0/Social Media, social media, Word Of Mouth | Tagged , , , , , , , , , , | 3 Comments

Thinking about word-of-mouth research

After the initial satisfaction of receiving a good set of marks on my first set of assignments and the subsequent period of relaxation, it’s time to start thinking about the next set  (the start of this semester has gone so … Continue reading

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