Tag Archives: facebook

Integrating online and offline marketing: Starbucks launch most ambitious marketing effort yet

I like the Starbucks brand. I like how they play jazz and reggae instead of the latest top 40 tripe in their stores (although that might be the particular branches I frequent), I like how their business has strong ethical … Continue reading

Posted in branding, Marketing, online communities, PR and Web 2.0/Social Media, social media, Word Of Mouth | Tagged , , , , , , , , , , | 3 Comments

Personal Branding Defamed!

I’ve read a few posts recently on student blogs expressing paranoia about online transparency and personal branding  (see Rebecca Caddy’s, Adam Lewis’ and Michelle Allison’s posts) and I’d like to add my views to the debate. People’s worries about keeping … Continue reading

Posted in branding, social media | Tagged , , , , , | 9 Comments