Tag Archives: dissertation

Research Log 1: Is PR the word-of-mouth discipline?

As the concluding part of my masters degree, I’m undertaking research about ‘the use of social media in aiding the spread of word of mouth communication in the public relations industry’, and, to get this blog firing on all cylinders … Continue reading

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Thinking about word-of-mouth research

After the initial satisfaction of receiving a good set of marks on my first set of assignments and the subsequent period of relaxation, it’s time to start thinking about the next set  (the start of this semester has gone so … Continue reading

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