Category Archives: Word Of Mouth

Life in a Day: the most ambitious crowdsourced project ever

My love for slow paced, creative cinema is well known and I’m a sucker for anything that highlights the seemingly unimportant, mundane details in people’s lives and brings out the beauty in them. So I was intrigued to read about … Continue reading

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Social media revolution video

Here’s the latest video doing the rounds, decrying the cultural importance of social media. In keeping with the revolution theme, It’s suitably dramatic.

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More PR’s exposed as fakers on the web: the lastest astroturfing scandal

When will the PR profession learn that ethics matter more than ever on the web? And we’re not talking Kantian ideals here, just plain old honesty and transparency. Since I started studying PR last september, I’ve consistently heard how we … Continue reading

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Research Log 1: Is PR the word-of-mouth discipline?

As the concluding part of my masters degree, I’m undertaking research about ‘the use of social media in aiding the spread of word of mouth communication in the public relations industry’, and, to get this blog firing on all cylinders … Continue reading

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Integrating online and offline marketing: Starbucks launch most ambitious marketing effort yet

I like the Starbucks brand. I like how they play jazz and reggae instead of the latest top 40 tripe in their stores (although that might be the particular branches I frequent), I like how their business has strong ethical … Continue reading

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Prince of Wales’ Rainforest Project – where’s the community at?

The other day I took the time to sign up for support of the Prince of Wales’ Rainforest Project after seeing the star studded sign-up campaign video starring, among others, Harrison ford, Pele and the Dalai Lama, who introduces himself … Continue reading

Posted in online communities, PR and Web 2.0/Social Media, public relations, social media, Uncategorized, Word Of Mouth | Tagged , , , , , , , | 4 Comments

Thinking about word-of-mouth research

After the initial satisfaction of receiving a good set of marks on my first set of assignments and the subsequent period of relaxation, it’s time to start thinking about the next set  (the start of this semester has gone so … Continue reading

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