Category Archives: social media

Life in a Day: the most ambitious crowdsourced project ever

My love for slow paced, creative cinema is well known and I’m a sucker for anything that highlights the seemingly unimportant, mundane details in people’s lives and brings out the beauty in them. So I was intrigued to read about … Continue reading

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Social media revolution video

Here’s the latest video doing the rounds, decrying the cultural importance of social media. In keeping with the revolution theme, It’s suitably dramatic.

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I’m suffering from lazy blogger syndrome

Admittedly I’ve been struggling to keep the pace with this blog recently. I’d like to say it’s because I’ve been too busy, and although my dissertation has been taking up lots of of time, I’ve come to the conclusion that … Continue reading

Posted in careers/ employment, social media | Tagged , , , , , | 2 Comments

More PR’s exposed as fakers on the web: the lastest astroturfing scandal

When will the PR profession learn that ethics matter more than ever on the web? And we’re not talking Kantian ideals here, just plain old honesty and transparency. Since I started studying PR last september, I’ve consistently heard how we … Continue reading

Posted in Ethics, PR and Web 2.0/Social Media, public relations, reputation, social media, Word Of Mouth | Tagged , , , , , , , | Leave a comment

Social media and the youth of today: my two cents

I’ve been following the recent web discussion over teenagers’ consumption of media over the last however many weeks with interest, and with some amusement. There’s something rather curious about middle aged media types and city analysts foaming at the mouth … Continue reading

Posted in News, online communities, public relations, social media | Tagged , , , , , , | 1 Comment

Research Log 1: Is PR the word-of-mouth discipline?

As the concluding part of my masters degree, I’m undertaking research about ‘the use of social media in aiding the spread of word of mouth communication in the public relations industry’, and, to get this blog firing on all cylinders … Continue reading

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