Category Archives: reputation

More PR’s exposed as fakers on the web: the lastest astroturfing scandal

When will the PR profession learn that ethics matter more than ever on the web? And we’re not talking Kantian ideals here, just plain old honesty and transparency. Since I started studying PR last september, I’ve consistently heard how we … Continue reading

Posted in Ethics, PR and Web 2.0/Social Media, public relations, reputation, social media, Word Of Mouth | Tagged , , , , , , , | Leave a comment

G-20 protests – City workers prove there’s still little regret

One thing I keep hearing in relation to the banking crisis is the mantra “banks must build trust!”. I would hope the finacial sector had taken heed of this by now, but what evidence have we seen? The first steps … Continue reading

Posted in financial, Politics, Publishing, reputation | Tagged , , , , , | 3 Comments