Category Archives: PR and Web 2.0/Social Media

More PR’s exposed as fakers on the web: the lastest astroturfing scandal

When will the PR profession learn that ethics matter more than ever on the web? And we’re not talking Kantian ideals here, just plain old honesty and transparency. Since I started studying PR last september, I’ve consistently heard how we … Continue reading

Posted in Ethics, PR and Web 2.0/Social Media, public relations, reputation, social media, Word Of Mouth | Tagged , , , , , , , | Leave a comment

Research Log 1: Is PR the word-of-mouth discipline?

As the concluding part of my masters degree, I’m undertaking research about ‘the use of social media in aiding the spread of word of mouth communication in the public relations industry’, and, to get this blog firing on all cylinders … Continue reading

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PR needs to provide results more than ever in this years’ busy news climate

A big theme in last weeks PR week was how the expenses row subjugating the media agenda is affecting the way media relations is conducted (see here and here) – it seems many agencies have found the need to hold … Continue reading

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Integrating online and offline marketing: Starbucks launch most ambitious marketing effort yet

I like the Starbucks brand. I like how they play jazz and reggae instead of the latest top 40 tripe in their stores (although that might be the particular branches I frequent), I like how their business has strong ethical … Continue reading

Posted in branding, Marketing, online communities, PR and Web 2.0/Social Media, social media, Word Of Mouth | Tagged , , , , , , , , , , | 3 Comments

Prince of Wales’ Rainforest Project – where’s the community at?

The other day I took the time to sign up for support of the Prince of Wales’ Rainforest Project after seeing the star studded sign-up campaign video starring, among others, Harrison ford, Pele and the Dalai Lama, who introduces himself … Continue reading

Posted in online communities, PR and Web 2.0/Social Media, public relations, social media, Uncategorized, Word Of Mouth | Tagged , , , , , , , | 4 Comments

Twestival showcases twitters people power

I gave a short presentation on the value of microblogging for public relations earlier on this week and one thing I didnt have time to talk about was its potential ability to bring people together in the offline world. The … Continue reading

Posted in PR and Web 2.0/Social Media, social media | Tagged , , , , | 3 Comments

Seeing Red: Notes on China’s PR Industry

A recent Guardian article reported that the Chinese state would add to its list of draconian media restrictions by creating a blacklist for journalists who don’t conform to government reporting rules. This got me thinking about the Chinese PR industry … Continue reading

Posted in PR and Web 2.0/Social Media, public relations, social media | Tagged , , , , , , | 1 Comment