Category Archives: Marketing

Integrating online and offline marketing: Starbucks launch most ambitious marketing effort yet

I like the Starbucks brand. I like how they play jazz and reggae instead of the latest top 40 tripe in their stores (although that might be the particular branches I frequent), I like how their business has strong ethical … Continue reading

Posted in branding, Marketing, online communities, PR and Web 2.0/Social Media, social media, Word Of Mouth | Tagged , , , , , , , , , , | 3 Comments

Is the music industry really suffering at the hands of social music?

The music industry has had to adapt countless times to advances in the way we’re able to interact with its product since downloading and sharing became the norm.  But even now you can’t help but get the sense that some … Continue reading

Posted in digital content, Marketing, Music, online communities, social media | Tagged , , , , , , , | 2 Comments

Thinking about word-of-mouth research

After the initial satisfaction of receiving a good set of marks on my first set of assignments and the subsequent period of relaxation, it’s time to start thinking about the next set  (the start of this semester has gone so … Continue reading

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