Category Archives: branding

Why Freelancing can be useful for the aspiring PR practitioner…

While the most auspicious (read: proactive / darn right talented) among the recent crop of aspiring PR professionals are sitting comfortably in jobs and looking optimistically to the future, the majority are on the look out for vacancies, taking whatever … Continue reading

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Integrating online and offline marketing: Starbucks launch most ambitious marketing effort yet

I like the Starbucks brand. I like how they play jazz and reggae instead of the latest top 40 tripe in their stores (although that might be the particular branches I frequent), I like how their business has strong ethical … Continue reading

Posted in branding, Marketing, online communities, PR and Web 2.0/Social Media, social media, Word Of Mouth | Tagged , , , , , , , , , , | 3 Comments

Trent Reznor speaks on music business innovation

Continuing the theme of my last post on social music, here’s a video of Nine Inch Nails front man and music industry innovator Trent Reznor being interviewed by Digg founder Kevin Rose for Digg Dialogue. Trent is one of the … Continue reading

Posted in branding, digital content, Music, online communities | Tagged , , , , , , | 4 Comments

Personal Branding Defamed!

I’ve read a few posts recently on student blogs expressing paranoia about online transparency and personal branding  (see Rebecca Caddy’s, Adam Lewis’ and Michelle Allison’s posts) and I’d like to add my views to the debate. People’s worries about keeping … Continue reading

Posted in branding, social media | Tagged , , , , , | 9 Comments